I came up with this concept for an ad about a year and a half ago and it feels great to finally execute it. This was a challenging photo shoot and required heavy retouching. I'm very pleased with how it turned out. Now, if only building muscle were that easy!
I always like handing out my business cards because they're a conversation piece. When I was designing them I needed the concept of the card to relate to photography, but I also wanted to make sure that they wouldn't easily end up in the garbage. I haven't gotten sick of them yet, I guess that's a good sign.
Yup, it's a strawberry balloon floating in the sky. This composite shot required a good amount of photoshopping.