I came up with this concept for an ad about a year and a half ago and it feels great to finally execute it. This was a challenging photo shoot and required heavy retouching. I'm very pleased with how it turned out. Now, if only building muscle were that easy!
I wanted to try something different with this fitness portrait. Most of my shots focus on the individual, but for this photo I wanted to focus on the activity and the blending of the subject and the equipment. I'm pretty stoked with how it turned out.
If you ever want to get your ass kicked in an awesome way, go for a HIIT class at Blitz Conditioning. I had the honour of photographing their head shots and this is a fantastic team that will make you sweat.
This morning I photographed Edmonton's branch of the November Project, a free fitness movement that started in Boston and is quickly spreading across North America. Our local community is organized and run by Edmonton Oiler's captain Andrew Ference, his sister Jen Ference and Nadim Chin. The workouts are three times a week and are just as intense and hardcore as the embracing community of Edmontonians who attend. I highly recommend getting out for a sweat, find out more here!